Just Walk

Brand Update

Just Walk is a worker owned pet care business proudly marching dogs through the streets of Washington, D.C. Driven and dedicated, they “believe dignity ought to have a central place in pet care for animals, for clients, and for workers.“

Just Walk loved the bold spirit of their original logo, but as they approached their 10 year anniversary, they knew it was time for an update and expansion of their brand.

I first set to work with their existing logo – solving old problems and adding new dynamics. Because pet care doesn’t always include a leash, I also developed a set of secondary logos with a feline hero, representing the larger scope of Just Walk’s services while maintaining brand integrity. Lastly, I built a set of brand standards to guide their team through an upcoming website overhaul and new merchandise development.

View the full brand guidelines PDF here.

Additional Brand Elements

TYPOGRAPHY

COLOR

TEXTURE + PATTERN