Digital Ads

I spent the 2018 midterms at Priorities USA on the largest democratic digital ads team of the cycle ($40+ million media spend), initially as Senior Designer and then Design Director. I worked closely with research, analytics, video, and media teams through the creative development of digital ads and landing pages — from polling through concepting, production, and performance analysis.

As the cycle ramped up, I hired and managed a rockstar team of 5 talented graphic and motion designers. Together we produced dozens of persuasion campaigns for House, Senate, and gubernatorial races. Additionally, we ran several multi-state motivation and GOTV campaigns targeting different key audience groups.

As Design Director, I probably spent more time in meetings than the Adobe Creative Suite, but here is a collection of digital ads from my time as Senior Designer at Priorities USA: